YIP Warranty
🟢
Slug: yip | Last updated: 2026-02-18

Account Overview

Platforms Meta / Google / GA4
Primary Goal RV Insurance Lead Generation
Conversion Definition Meta leads (offsite_complete_registration), Pixel leads (onsite_web_lead)
Typical Weekly Spend Range $250-300/week ($1,028 last 30 days)
Key Landing Pages RV Insurance landing pages

Strategy Notes

Thresholds & Guardrails

Meta

CPL Target $75.00 (current
CPL Watch $90.00
Frequency Watch Monitor for >2.5
CPA Spike Alert +25% WoW
CPC Spike Alert +20% WoW (current

Google

CPA Target [TBD - need Google Ads access]
CPA Watch [TBD]
CPC Spike Alert +20% WoW
Conv Rate Drop Alert -20% WoW

Known Issues & Context

Weekly Logs

2026-02-18
Meta: {}
Google: {}