Account Overview
Platforms
Meta / Google / GA4 (GA4 Property ID
Primary Goal
SalonSphere SaaS platform launch (Q2 2026)
Conversion Definition
Salon signups, platform demos, $149/mo subscriptions
Typical Weekly Spend Range
$15,000-17,000/week ($67,459 last 30 days)
Key Landing Pages
SalonSphere platform pages, chi.com
Strategy Notes
Current positioning
"Re-inventing Professional for the Digital Age" - Consumer-centric, hairdresser-focused
Active campaign types
Pre-launch (Feb summit), building toward Q2 SaaS launch campaigns
Seasonal expectations
Q2 2026 launch targeting 600 salons
Key messaging
Use "hairdressers" not "stylists", CHI brand strengthening through platform
Thresholds & Guardrails
Meta
CPA Spike Alert
+25% WoW
CPC Spike Alert
+20% WoW
Google
CPA Target
$31.00 (current
CPA Watch
$40.00
CPC Spike Alert
+20% WoW (current
Conv Rate Drop Alert
-20% WoW
Known Issues & Context
Tracking notes
GA4 Property ID 252704668, GSC access confirmed for chi.com
Verification issues
Service agreement amendment signed Feb 17 (tiered fee structure)
"Don't panic if…" notes
Organic traffic down 23% YoY but rankings improved (14.8→6.6 avg position)
Key context
Barbie/Mattel collab ended, backlink acquisition slowed (22 new referring domains in Jan)