Carpenter Bus
🟢
Slug: carpenter_bus | Last updated: 2026-02-18

Account Overview

Platforms Meta / Google / GA4
Primary Goal Bus Sales Leads (General + Senior Living)
Conversion Definition Meta web leads (onsite_web_lead), Pixel leads
Typical Weekly Spend Range $1,700-2,000/week ($7,317 last 30 days)
Key Landing Pages General bus sales, Senior living bus pages

Strategy Notes

Thresholds & Guardrails

Meta

CPL Target $25.00 (current range
CPL Watch $50.00
Frequency Watch Monitor for >2.5
CPA Spike Alert +25% WoW
CPC Spike Alert +20% WoW (current

Google

CPA Target $95.00 (current
CPA Watch $120.00
CPC Spike Alert +20% WoW (current
Conv Rate Drop Alert -20% WoW

Known Issues & Context

Weekly Logs

2026-02-18
Meta: {}
Google: {}