Account Overview
Platforms
Meta / Google / GA4 [Access needed]
Primary Goal
Lead generation for senior living occupancy
Conversion Definition
Inquiry forms, tour requests, phone calls
Typical Weekly Spend Range
[Need ads access - likely paused for reputation work]
Key Landing Pages
Community-specific pages
Strategy Notes
Current positioning
Senior living with multi-community portfolio (6 locations)
Active campaign types
[Likely paused during reputation recovery phase]
Seasonal expectations
Standard senior living seasonality
Special context
177 residents, Facility ID 518 in August Health system
Thresholds & Guardrails
Meta
CPL Target
[TBD - need baseline data]
CPL Watch
[TBD]
Frequency Watch
Monitor for >2.5
CPA Spike Alert
+25% WoW
CPC Spike Alert
+20% WoW
Google
CPA Target
[TBD - need Google Ads access]
CPA Watch
[TBD]
CPC Spike Alert
+20% WoW
Conv Rate Drop Alert
-20% WoW
Known Issues & Context
Tracking notes
Dashboard MVP in development/review phase with Lori
Verification issues
Need Google Ads/GA4 access setup
"Don't panic if…" notes
Marketing spend may be paused - focus is on reputation recovery first
Key context
Part of 6-community portfolio with reputation challenges (1.3-4.3 star gaps vs competitors)